Issued August 22, 1912
LIFE is a weekly magazine published since January 1883. A revolutionary new printing process using zinc-coated plates improved the reproduction of illustrations and artwork and allowed LIFE to compete with established magazines like JUDGE and PUCK. “We wish to have some fun in this paper… We shall try to domesticate as much as possible of the casual cheerfulness that is drifting about in an unfriendly world… “. It became a place to introduce new illustrators like Charles Dana Gibson who introduced his iconic figure “The Gibson Girl” in LIFE.
A patient dapper Cupid waits to be admitted the a heaven of beautiful women. Cover art by Rea Crosby.
LIFE magazine
Lover’s Number
August 22, 1912
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