Pancake Mix Uses Presidential Election
Aunt Jemima was a character created for a minstrel show by Billy Kersands in 1875. Chris L Rutt of St Joseph, Missouri bought a flour mill in 1888. They sold a ready-to-make pancake mix from surplus flour. In 1889 Rutt viewed a minstrel show with the Aunt Jemima character and decided to use it for selling his pancake mix. A new owner hired former slave Nancy Green as a spokesperson for the Aunt Jemima in 1890. Green operated a pancake-cooking display at the World’s Columbian Exposition in Chicago, Illinois in 1893, appearing beside the “world’s largest flour barrel” using the slogan “I’se in Town, Honey.” African-American authors criticized the image as offensive and demeaning.
On October 15, 1912 an advertisement capitalizing on the presidential campaign appeared in the Urbana Courier-Herald in Illinois showing the 3 candidates – Roosevelt with a gun as the intrepid hunter, Taft with a golf club and Wilson with a top hat.