Issued November 3, 1912
When a woman wore full-length skirts and petticoats the sound (onomatopoeically speaking) that a woman’s satin or silk skirts made as the material swirled or swished together was described by the word “frou-frou”. It entered popular slang and in 1870 became the title and title character in a play by Augustin Day which was very popular in the US and Europe. The character Frou Frou was described:
In 1912 there is a French humor/fashion magazine called LE FROU FROU. It comes out on Sundays and always has a young fashionable woman on the cover.
On November 3, 1912 LE FROU FROU a woman with dark hair and a green dress is escorted by a man in a tuxedo.