Advertised January 11, 1913
William Vincent Cahill was born in Syracuse, New York in 1878. He began his studies of art at the Art Students League in New York learning from Howard Pyle and then went on to study in Boston, Massachusetts. He moved to New York and is a successful illustrator for magazines and advertisers.
Tom Amidon was the head miller for a small grain mill in North Dakota. In 1893 the mill was on the verge of closing when when Amidon who had begun making a wheat-based hot breakfast cereal for his family, suggested to the other millers that they try selling it. Amidon coined the porridge Cream of Wheat because it was made from the “cream of the crop.” The product made its debut at the 1893 World Columbian Exposition in Chicago, Illinois. The cereal became very popular. In 1900 boxes featured the image of a African-American chef named Rastus developed by artist Edward V Brewer. It has been suggested that a chef named Frank L White from a popular Chicago restaurant was photographed in 1900 and was the model for Rastus.
In the January 11, 1913 issue of THE SATURDAY EVENING POST, an advertisement for Cream Of Wheat appeared with artwork by William V Cahill.
Parfums Lubin is one of the oldest perfume manufacturers in the world. Pierre Francois Lubin founded the company in 1798 and his fragrances won over the Imperial Court and was worn by the likes of Josephine Bonaparte. When the Bourbons were restored, Lubin dedicated his fragrances to Queen Marie-Amelie. Eventually Lubin’s perfumes were worn by all the crowned heads of Europe, and were imported to America in 1830.
In the January 11, 1913 issue of LA VIE PARISIANNE, Parfum Lubin advertised it’s new scent – “Chrysantheme” with an alluring exotic nude.